Making the case for Primo PR

Every PR agency out there will tell you that they achieve fantastic results for their clients, and we would say exactly the same thing, because we do.  You may, however, need some persuading that Primo PR does in fact do what it says on the tin.  We’ve therefore put together some case studies for you to read at your leisure.  These outline the original brief, the activity undertaken and those all-important results.

In their own words

We could talk about how good we are until we’re very blue in the face, but we thought you’d be more interested to see what our clients past and present say about us.  So it’s over to them….

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Paul McGuinness, Director, Terrys Fabrics

After a disappointing previous experience with PR, I have been reassured by the performance of Primo PR and the team’s commitment to delivering results for www.terrysfabrics.co.uk.  Primo PR are tenacious, creative and very determined.  The quality of coverage generated is contributing to the ongoing increase in sales that we are experiencing.

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Duncan Hill, Managing Director, HL Display

At HL Display we needed a dynamic PR team to support our sales and marketing drive.  We also wanted to work with people who wanted to understand our business and wanted to be enthusiastic about our proposition.  Cheryl and Justine have met our criteria and worked hard to develop our PR proposition with positive input and challenge.  They do what they say – always a positive! Our PR is better than ever and they both are a pleasure to work with.

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Vicky Lee, Group Marketing & Trading Controller, CWF

Justine and Cheryl at Primo pitched to CWF that they would deliver exceptional PR results through a dedicated, tenacious and hands on approach.  During the last 18 months representing us they have both not only delivered against this promise but excelled, whilst also adding their own creative and press marketing input and flair to ensure that our corporate and brand communication messages have truly struck a chord within our target press sectors.

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Marc Briand and Julie Lyons, Founders, Colloco

We wanted a hardworking PR campaign that would impact positively on sales both in our store and also online.  Primo PR achieved this for us with a proactive programme of activity that has seen us featured regularly in our key consumer and national titles, and that has also helped us to build strong relationships with the editorial teams working on these publications.  It is obvious that Justine and Cheryl have a genuine desire to contribute to the success of Colloco and a natural enthusiasm for what we do.

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Ben Johnson, Marketing Director, All About Food Ltd

Justine has always demonstrated excellent brand understanding and has consistently exceeded my return on investment expectations.  A particular strength is creativity that sets her apart from the crowd and complements her undoubted media relations skills.

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Angela Smyth, Artist

“Working with Cheryl & Justine has been fantastic, and the coverage superb. Plus they are just lovely.”

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Jill Gater, PR Director, Focus DIY

Justine Stevenson and Cheryl Davies worked on the Focus DIY account for a number of years, and I found them to be highly professional but great fun at the same time. They offer great advice and give 100% commitment to everything that they do.

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Esther Galan, Managing Director, Biloxi Southern Foods

Justine managed our first product launch and is working to prepare for the next.  She is wonderfully organised, focused in her approach, and honest about what the prospects are for each product.  She is a steady hand at a time when it is easy to loose direction.  Within only a few months we garnered in excess of six mentions with photos in national publications.

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Lesley Ann Peters, PR Manager, My Travel

When it comes to account and project handling, Cheryl Davies and Justine Stevenson have some of the safest PR hands in the business.

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Kevin Lake, Managing Director, Countdown

I was impressed with the thorough way Justine got to grips with our business, the people within it and our clients in very quick order. Justine rapidly became an ex-officio member of our team and always represented us in the best possible light.

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Suzanne Pester, Project Manager, Bank of Scotland

I’ve worked on our PR plan in conjunction with Cheryl and her team for a couple of years.  Throughout the time we have worked together PR coverage and return on investment for our brand has come on in leaps and bounds.  Cheryl is a true professional; knowledgeable in her field and keen to understand our market in order to give a valuable service.