Digital Consortium is an online marketing agency. Its founders previously worked for some of the leading marketing agencies in the North. They set up the company to provide a more flexible, cost effective solution for businesses whilst at the same time offering quality service and creative, effective campaigns.
Prior to Primo PR’s appointment Digital Consortium had managed its PR in house. As a busy, growing company it often did not have the resources to commit to PR activity, therefore outputs were quite sporadic and significant new stories were sometimes not communicated. The agency wanted a more consistent campaign, which would achieve good quality consistent coverage. Its main aim was to build its reputation among both potential clients and its peers.
Primo PR drafts, manages approval of and sells in all news releases and case studies for Digital Consortium. Regular meetings with the client ensure that all potential news is identified on an ongoing basis and can be included in the sell in schedule. In addition Primo PR tracks forward feature opportunities and manages submission of comment on behalf of Digital Consortium within its key regional, specialist and trade titles. Additional opportunities are also identified on behalf of the client, including awards and set piece opportunities.
Six months into the campaign the activity undertaken by Primo PR has resulted not only in quality coverage within Digital Consortium’s key publications, but also in new business leads.
